PASSION AND ENTREPRENEURSHIP
It all starts in Chef Najib’s little kitchen when the young caterer straight out of EMRTM decides to start creating lunches. An idea inspired by his friends, young professionals annoyed with spending too much to always eat the same lunches and who never have time to cook. His entourage was quickly won over and orders multiplied! One of his loyal customers is Valentin, one of his best friends who was working in marketing at the time.
Faced with growing demand and the lack of space and time available to Najib, Valentin offered to push the concept further and introduce his dishes to a wider audience. The two try everything for everything and leave their respective jobs to launch what will become in September 2016: Créalunch. The creation by two French of gourmet, healthy and frozen meals 100% homemade!
They start in a small boutique kitchen located on avenue du Parc where Najib cooks and Valentin manages the website where all orders are centralized. Word of mouth and the collective enthusiasm around the concept allow the company to grow quickly. Créalunch is building a real network of amateurs and is particularly looking for foodies and people in a hurry anxious to eat healthy without having to go to the stove and without breaking the bank!
Since their appearance on the show In the Eye of the Dragon where they get 3 offers, Najib and Valentin act on all fronts! The kitchen is expanding, the neighboring premises are transformed into a store office warehouse, and marketing is developing the Créalunch network across Quebec for individuals and businesses. Today, the company delivers more than 3,000 meals a week. And that's just the beginning...